I built about twenty things. None of them took off.
I started building businesses in 2018. Sometimes alone, sometimes with co-founders. By the time we’d been through about twenty ideas between us, a pattern was already obvious. The product was almost never the problem. What killed every one of them was the same three things.
Getting it out into the world. Finding customers once it existed. Showing up week after week so it didn’t go quiet. Some of those products were genuinely good. With co-founders or alone, we kept hitting the same three walls.
That stuck with me. The real problem wasn’t the product, and it wasn’t a shortage of people. It was that launching, selling, and showing up week after week is more work than a few humans can do while still building. We needed something different.
✺ Products attempted · 2018 → 2025
Twenty attempts. One survived long enough to matter. The pattern across the failed ones is what built the lab.
- Products
- ~20
- Survived
- 1
- Years
- 6























